STRUCTURE COUNT ON THE B2B MARKETING LANDSCAPE: THE SLACK STUDY AND ITS EFFECTS FOR TECH STARTUPSB2B ADVERTISING LESSONS WITH MARK DONNIGAN

The power of critical advertising in tech start-ups can not be overemphasized. Take, for example, the remarkable trip of Slack, a popular office communication unicorn that reshaped its advertising and marketing narrative to get into the venture software market.Throughout its very early days, Slack faced considerable obstacles in developing its foot

The power of tactical marketing in technology start-ups can not be overstated. Take, as an example, the amazing journey of Slack, a prominent work environment interaction unicorn that reshaped its advertising story to break into the business software program market.During its early days, Slack encountered significant difficulties in developing its